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<channel>
	<title>Kari Waldrep</title>
	<link>http://www.kariwaldrep.com</link>
	<description>Kari Waldrep</description>
	<pubDate>Sun, 21 Apr 2013 17:05:08 +0000</pubDate>
	<generator>http://www.kariwaldrep.com</generator>
	<language>en</language>
	
		
	<item>
		<title>ModCloth Style Gallery</title>
				
		<link>http://kariwaldrep.com/ModCloth-Style-Gallery</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/ModCloth-Style-Gallery</comments>

		<pubDate>Sun, 21 Apr 2013 17:05:08 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[community, social, ecommerce, mobile, responsive]]></category>

		<guid isPermaLink="false">5450335</guid>

		<description>&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/BrowserPhoneSG3_930.jpg" width="930" height="880" width_o="930" height_o="880" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/BrowserPhoneSG3_o.jpg" data-mid="29372811"  border="0" align="left"/&#62;&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/OverlaySG_930.jpg" width="930" height="880" width_o="930" height_o="880" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/OverlaySG_o.jpg" data-mid="29608983"  border="0" align="left"/&#62;&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/sketch_930.jpg" width="930" height="704" width_o="932" height_o="706" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/sketch_o.jpg" data-mid="29611586"  border="0" align="left"/&#62;&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/flow_930.jpg" width="930" height="704" width_o="932" height_o="706" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/flow_o.jpg" data-mid="29612634"  border="0" align="left"/&#62;&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/upload1_sg_930.jpg" width="930" height="1150" width_o="930" height_o="1150" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/upload1_sg_o.jpg" data-mid="29612284"  border="0" align="left"/&#62;&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/upload2_sg_930.jpg" width="930" height="1150" width_o="930" height_o="1150" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/upload2_sg_o.jpg" data-mid="29612287"  border="0" align="left"/&#62;&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/quicklook_sg_930.jpg" width="930" height="1150" width_o="930" height_o="1150" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/quicklook_sg_o.jpg" data-mid="29612300"  border="0" align="left"/&#62;&#60;img src="http://payload157.cargocollective.com/1/0/7630/5450335/PDP_SG_930.jpg" width="930" height="1150" width_o="930" height_o="1150" src_o="http://payload157.cargocollective.com/1/0/7630/5450335/PDP_SG_o.jpg" data-mid="29612059"  border="0" align="left"/&#62;

The Style Gallery was created as a result of trying to address some of our customer needs that were heard in research. Our customer is looking for outfit inspiration &#38; advice, wants to connect with people like her and help the ModCloth community. The core team responsible brainstormed on how me might address some of these objectives and started to test our theories. I generated sketches, wireframes &#38; prototypes to get user feedback on. After a few rounds of iteration, we launched an MVP version of the Style Gallery and continue iterate on it as we learn about how our customer is using it. 

Our minimum viable product consisted of a shoppable outfit gallery, basic upload flow, and a admin tool for our moderators. 

Some Prototypes:
Upload Flow
Responsive Landscape</description>
		
		<excerpt>  The Style Gallery was created as a result of trying to address some of our customer needs that were heard in research. Our customer is looking for outfit...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload157.cargocollective.com/1/0/7630/5450335/prt_1366594597.png" />

	</item>
		
		
	<item>
		<title>ModCloth Product Page</title>
				
		<link>http://kariwaldrep.com/ModCloth-Product-Page</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/ModCloth-Product-Page</comments>

		<pubDate>Wed, 01 Aug 2012 13:30:28 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[ecommerce, UX, UI]]></category>

		<guid isPermaLink="false">3845287</guid>

		<description>&#60;img src="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_930_930.png" width="930" height="1421" width_o="930" height_o="1421" src_o="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_930_o.png" data-mid="20065451"  border="0" align="left"/&#62;&#60;img src="http://payload77.cargocollective.com/1/0/7630/3845287/sketch_930.jpg" width="930" height="697" width_o="2048" height_o="1536" src_o="http://payload77.cargocollective.com/1/0/7630/3845287/sketch_o.jpg" data-mid="29346479"  border="0" align="left"/&#62;&#60;img src="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_wire_930.png" width="930" height="1421" width_o="930" height_o="1421" src_o="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_wire_o.png" data-mid="29347301"  border="0" align="left"/&#62;&#60;img src="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_reviewpopup_930.png" width="930" height="1140" width_o="930" height_o="1140" src_o="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_reviewpopup_o.png" data-mid="29347594"  border="0" align="left"/&#62;&#60;img src="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_quicklook_930.png" width="930" height="1140" width_o="930" height_o="1140" src_o="http://payload77.cargocollective.com/1/0/7630/3845287/PDP_quicklook_o.png" data-mid="29348134"  border="0" align="left"/&#62;
&#60;img src="http://payload77.cargocollective.com/1/0/7630/3845287/BeforeandAfter3_930.jpg" width="930" height="650" width_o="930" height_o="650" src_o="http://payload77.cargocollective.com/1/0/7630/3845287/BeforeandAfter3_o.jpg" data-mid="29343115"  border="0" align="left"/&#62;

The purpose of this redesign was to improve site conversion by optimizing the customer shopping experience on the product detail page. The objectives included updates to the layout, implementing standard e-commerce interactions, increasing scalability of content areas, updates to buttons, iconography and overall visual communication, and improving the interaction and information design of existing modules. My process included a heuristic evaluation, lots of sketching ,rounds of user research/testing, stakeholder check-ins, wireframing and prototyping, as well as visual design and supporting implementation. Check one out here!</description>
		
		<excerpt>   The purpose of this redesign was to improve site conversion by optimizing the customer shopping experience on the product detail page. The objectives included...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload77.cargocollective.com/1/0/7630/3845287/prt_1343845746.png" />

	</item>
		
		
	<item>
		<title>Wedding Invitation</title>
				
		<link>http://kariwaldrep.com/Wedding-Invitation</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/Wedding-Invitation</comments>

		<pubDate>Fri, 28 Jan 2011 00:23:35 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[invitations, wedding, illustration, santa cruz, ]]></category>

		<guid isPermaLink="false">988766</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5342_low_930.jpg" width="900" height="598" width_o="900" height_o="598" src_o="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5342_low_o.jpg" data-mid="4748037"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5353_low.jpg" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5353_low_o.jpg" data-mid="4748041"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5357_0_low.jpg" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5357_0_low_o.jpg" data-mid="4748042"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5347_low.jpg" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5347_low_o.jpg" data-mid="4748039"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5351_low_930.jpg" width="900" height="598" width_o="900" height_o="598" src_o="http://payload.cargocollective.com/1/0/7630/988766/Kim_Lee_EmilyTakesPhotos_MG5351_low_o.jpg" data-mid="4748040"  border="0" align="left"/&#62;

When I found out my college roommate, Grace Kim, one of my best friends was getting married I was shocked and uber excited! Needless to say I was beyond happy for her and knew she and her now husband, Jason Lee, where gonna throw a kickass wedding. I was honored when she asked me to design her invitations. Grace was in Beijing while planning for her big day so we were in regular contact to make sure the invites where what she was envisioning. She of course, put together an amazing DIY wedding that was completely adorable, very personal and I'm so glad to have been there and helped out in some way. Emily Takes Photos  captured their wedding and also took these pictures of the invites. You can see her a-maazing photos of here. Grace &#38; Jason I love you both and know you will grow old together, eat lots of pie, and be happy!  

Photos courtesy of Emily Takes Photos</description>
		
		<excerpt>  When I found out my college roommate, Grace Kim, one of my best friends was getting married I was shocked and uber excited! Needless to say I was beyond happy for...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/988766/prt_1296195449.jpg" />

	</item>
		
		
	<item>
		<title>Network Blogs</title>
				
		<link>http://kariwaldrep.com/Network-Blogs</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/Network-Blogs</comments>

		<pubDate>Wed, 23 Jun 2010 01:39:31 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">477625</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/477625/Blog_930.jpg" width="930" height="1730" width_o="930" height_o="1730" src_o="http://payload.cargocollective.com/1/0/7630/477625/Blog_o.jpg" data-mid="2155676"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/477625/prt_blog_thumb.jpg" />

	</item>
		
		
	<item>
		<title>Piczo Microsites</title>
				
		<link>http://kariwaldrep.com/Piczo-Microsites</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/Piczo-Microsites</comments>

		<pubDate>Sun, 06 Jun 2010 22:56:08 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">449996</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/449996/microsites2_930.jpg" width="930" height="830" width_o="930" height_o="830" src_o="http://payload.cargocollective.com/1/0/7630/449996/microsites2_o.jpg" data-mid="2013869"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/449996/microsites1_930.jpg" width="930" height="830" width_o="930" height_o="830" src_o="http://payload.cargocollective.com/1/0/7630/449996/microsites1_o.jpg" data-mid="2013865"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/449996/microsites3_930.jpg" width="930" height="830" width_o="930" height_o="830" src_o="http://payload.cargocollective.com/1/0/7630/449996/microsites3_o.jpg" data-mid="2013872"  border="0" align="left"/&#62;

These are a few examples of the many microsites that I designed while working at Piczo. A wide variety of sites were created advertising products, movies, and competitions. Built using the Piczo toolset, these sites could be customized with video, audio, icons, and other collateral.</description>
		
		<excerpt>  These are a few examples of the many microsites that I designed while working at Piczo. A wide variety of sites were created advertising products, movies, and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/449996/prt_microsites2.jpg" />

	</item>
		
		
	<item>
		<title>SnapStore</title>
				
		<link>http://kariwaldrep.com/SnapStore</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/SnapStore</comments>

		<pubDate>Sun, 06 Jun 2010 19:40:27 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[UI, UX, ecommerce]]></category>

		<guid isPermaLink="false">449810</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/449810/Snapstore_930.jpg" width="930" height="1121" width_o="930" height_o="1121" src_o="http://payload.cargocollective.com/1/0/7630/449810/Snapstore_o.jpg" data-mid="2012718"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/449810/Snapstore2_930.jpg" width="930" height="1421" width_o="930" height_o="1421" src_o="http://payload.cargocollective.com/1/0/7630/449810/Snapstore2_o.jpg" data-mid="2012720"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/449810/Snapstore3_930.jpg" width="930" height="1338" width_o="930" height_o="1338" src_o="http://payload.cargocollective.com/1/0/7630/449810/Snapstore3_o.jpg" data-mid="2012722"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/449810/prt_snaps.jpg" />

	</item>
		
		
	<item>
		<title>Going Green</title>
				
		<link>http://kariwaldrep.com/Going-Green</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/Going-Green</comments>

		<pubDate>Tue, 18 May 2010 02:05:10 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">417456</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/417456/Channel1_930.jpg" width="930" height="1495" width_o="930" height_o="1495" src_o="http://payload.cargocollective.com/1/0/7630/417456/Channel1_o.jpg" data-mid="1850373"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/417456/Channel2_930.jpg" width="930" height="1495" width_o="930" height_o="1495" src_o="http://payload.cargocollective.com/1/0/7630/417456/Channel2_o.jpg" data-mid="1850374"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/417456/Channel3_930.jpg" width="930" height="1495" width_o="930" height_o="1495" src_o="http://payload.cargocollective.com/1/0/7630/417456/Channel3_o.jpg" data-mid="2012560"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/417456/prt_channel_thumb2.jpg" />

	</item>
		
		
	<item>
		<title>Mevio Offers</title>
				
		<link>http://kariwaldrep.com/Mevio-Offers</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/Mevio-Offers</comments>

		<pubDate>Fri, 07 May 2010 02:58:02 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[Offers, Coupons]]></category>

		<guid isPermaLink="false">397665</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/397665/Offers2_930.jpg" width="930" height="1275" width_o="930" height_o="1275" src_o="http://payload.cargocollective.com/1/0/7630/397665/Offers2_o.jpg" data-mid="1759001"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/397665/Offers1_930.jpg" width="930" height="1275" width_o="930" height_o="1275" src_o="http://payload.cargocollective.com/1/0/7630/397665/Offers1_o.jpg" data-mid="1758999"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/397665/Offers3_930.jpg" width="930" height="1275" width_o="930" height_o="1275" src_o="http://payload.cargocollective.com/1/0/7630/397665/Offers3_o.jpg" data-mid="1759004"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/397665/prt_offers_thumb.jpg" />

	</item>
		
		
	<item>
		<title>Various Logos</title>
				
		<link>http://kariwaldrep.com/Various-Logos</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/Various-Logos</comments>

		<pubDate>Thu, 06 May 2010 00:06:42 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">395554</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/395554/OvenLogo.jpg" width="430" height="295" width_o="430" height_o="295" src_o="http://payload.cargocollective.com/1/0/7630/395554/OvenLogo_o.jpg" data-mid="1749107"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/395554/MevioLogo.jpg" width="430" height="295" width_o="430" height_o="295" src_o="http://payload.cargocollective.com/1/0/7630/395554/MevioLogo_o.jpg" data-mid="1749108"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/7630/395554/KoolEthanLogo.jpg" width="430" height="295" width_o="430" height_o="295" src_o="http://payload.cargocollective.com/1/0/7630/395554/KoolEthanLogo_o.jpg" data-mid="1758612"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/395554/MusicAlleyLogo1.jpg" width="430" height="295" width_o="430" height_o="295" src_o="http://payload.cargocollective.com/1/0/7630/395554/MusicAlleyLogo1_o.jpg" data-mid="1758630"  border="0" align="left"/&#62;</description>
		
		<excerpt> </excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/395554/prt_logos1.jpg" />

	</item>
		
		
	<item>
		<title>Mevio Audio Player</title>
				
		<link>http://kariwaldrep.com/Mevio-Audio-Player</link>

		<comments>http://kariwaldrep.com/following/kariwaldrep.com/Mevio-Audio-Player</comments>

		<pubDate>Tue, 04 May 2010 01:35:48 +0000</pubDate>

		<dc:creator>Kari Waldrep</dc:creator>
		
		<category><![CDATA[audio, music]]></category>

		<guid isPermaLink="false">391404</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer_930.jpg" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer_o.jpg" data-mid="1748857"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer2_930.jpg" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer2_o.jpg" data-mid="1748858"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer4_930.jpg" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer4_o.jpg" data-mid="1748860"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer3_930.jpg" width="800" height="530" width_o="800" height_o="530" src_o="http://payload.cargocollective.com/1/0/7630/391404/AudioPlayer3_o.jpg" data-mid="1748859"  border="0" align="left"/&#62;

Since Mevio contains audio shows, we needed a way of displaying audio at different dimensions. These versions show how a queue, volume, album art could be displayed visually.
</description>
		
		<excerpt>   Since Mevio contains audio shows, we needed a way of displaying audio at different dimensions. These versions show how a queue, volume, album art could be...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/7630/391404/prt_audio_thumb.jpg" />

	</item>
		
	</channel>
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